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888 Sport, is the relatively new sports betting brand of 888 holdings one of the oldest and most trusted online casinos in the gambling industry operating today. Established in 2008 the bookmaker has made great efforts to build its sportsbook product by offering as many different sports as possible. While they still have a long ways to go to compete with the big names like Paddy Power and Bet365, 888 has carved out a loyal player base by having similar odds to other bookies and many bonuses.

888 main sports focus appears to be on UK and Ireland sport so outside of major events like the World Cup and the Super Bowl, players interested in other countries sport may find it difficult to find a suitable market to bet on sports that you like.

888 does offer a few promotions for its sports book but as they are a small bookie they have placed more emphasis on maintaining competitive odds as opposed to a free bet bonus reward. We hope that in the future the promotional options will develop a bit more but for now, let’s dive in have a look under the hood.


The sleek and highly functional 888Sport betting platform which was recently purchased from Betbright for £15 million, has been skinned with a striking orange and black colour scheme. While we like the theme it does remind us of Halloween a little bit.  On the left-hand menu, you will find all current sports available, and there are plenty to choose from. As stated before the site is very heavily tailored to the British market, but there were quite a few American sports on offer as well like NHL, NBA, and even the NCAA tournament.

We were surprised to see that there were more WWE markets available than e sports betting as this is now one of the hottest betting markets for most online sportsbooks.

Placing a bet is a snap, select the sport, and then the market you wish to bet on and choose the team you want to bet for. A betting slip will pop up in the lower right-hand corner, and you add the amount of your stake and click place the bet. The ticket will calculate your bet stakes and your profit automatically. Simply press confirm, and your bet has been placed. Job Done


Sign up was super quick. You have to provide some necessary information about yourself like name and address and select a username and password. Once this is done, you will be sent a pin code to activate your bonus on your mobile device.

The home page is well organised with the current Live matches being the first option to choose from in the top left section of the screen below that you will find the most popular sports available with a tally of the open markets to choose from.

On the right-hand side you will find hello section with your current balance, and if you hover over hello a drop down will give you the options for cashier and My account.

The main menu is accessed via the top orange bar with the following options.  Hovering over one of the options will pull up a secondary window with various other submenus to choose from.

Sports A-Z – this section contains all of the various sports market available to bet on like Ice Hockey, football tennis, Snooker champion’s league etc.  We were a bit disappointed to note that when you pick a selection, it is rather slow to pull up the betting markets.

 It was also tough to find the Grand National ante-post markets for horseracing and took us a while of clicking round in circles before we found them.

Live Betting – Clicking on this option will bring you to the page with all of the live markets available. 

Special offers – This section will show you all of the current offers, as well as any future, offers available.

Help – This section will cover almost anything you could ever have a question about. Here you will find live support, betting rules, Bonus terms and conditions, your online cashier where you can add funds, and your necessary site information. This section is also where you would set any deposit limits for yourself.

Blog – The blog is your bog standard Sport book blog. It contains filters for all of the markets covered and is filled with articles. One of the things we liked is the sheer amount of stats and figures that they have incorporated into their blog mainly for the horseracing section.

For iPhone users, there is also a very responsive mobile app. Visit the Apple store to download the app.

There are several payment options available for users.

To deposit funds, you have all of the standard options available like Credit Cards, Debit Cards, E-Wallets (Neteller, PayPal, Skrill), Prepaid Cards, E-Check, Wire Transfer, GiroPay, IDebit, iDeal, Instadebit, Instant Banking, Trust and Paysafecard

To withdraw funds, you have the following options, Credit Cards, UK Debit Cards, Wire Transfer, Neteller, PayPal, Skrill, Entropay, WebMoney.

Payments take 24 hours to process and will take anywhere from 1 to 7 days to reach your account depending on your financial institution’s processing times.


888sport currently has a decent welcome offer.

The current offer is a bet 10 get 30 deal. 

Register & login to 888sport and make your first deposit with promo code fb30.

Place your first bet of €/$10+

Get two €/$10 Free Bets and a €/$10 Free Bet for mobile upon bet settlement!

There is also A title race promotion section with a selection of events where you can win free bets on. You can find this section in the Title Race menu in the MY Account section.

The promotions tab will also display any of the current daily promotions available to you.


888Sport is very active in the English Football League. They currently sponsor four EFL teams, Birmingham City, Brentford, Nottingham Forest and Preston North End.

This seems rather fitting as their main player base is in the UK and Ireland. The bookmaker made a great deal by providing free travel for all of the midweek games for the teams it sponsors. 888 has also run a Fans First Promo with guaranteed best odds on all of the teams it sponsors and a €/$5 free bet when any of them score, Not too Shabby!

 888 may not be a significant player yet in the online bookie world, but they are making great strides to get there. The bookmakers focus on providing the best odds over lots of promotions, and free bets may irritate the freebie chasers, but it ultimately will strengthen the brand and assist it in being able to acquire more diverse markets in the future. While the site did not wow us, we must admit that something is endearing about this little bookmaker. We liked the well laid out sportsbook, and how easy it is to sign up.  The colour scheme while cool, seemed inappropriate for a sports book as you do not want to frighten away punters.

So what is our final take? If you’re into British sports and getting great odds it is 888sport will be a great bookmaker for you.

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888 may require a copy of photographic ID, a copy of the front and back of the credit/debit card and proof of address.

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