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New Betting Sites UK

All of the betting sites listed on the page are betting sites UK. They merrily accept players from England, Scotland, Wales and Northern Ireland and offer them the chance to pick up bonuses, free bets and more.

Players love the flexibility of online betting offers. At 777 Casino we are reviewing the top new betting sites UK. Besides the fact that you can do your betting from the comfort of your home, at any time you like, the core difference why people prefer online betting are the rewards and bonuses sites give to their users. You can end up with £100s in free sports bets, rebates, deposit bonuses, or even unique VIP programs. With the right offer and a touch of luck, you might end up a little bit richer at the end of the day. At the very least you’ll be entertained.

Now, the value of the betting deal or promotion can depend on a few factors. Starting from the most important thing – the betting site you use must be reputable. Do they honour bonus agreements? Do they pay out on time? Do the users fairly in any dispute situation? Depending on the site you bet on, there might be several types of promotions or bonuses you can acquire.

Sports betting sites are subject to licensing from the Malta Gaming Association, the UK Gambling Commission and the Government of Gibraltar. When you first open your player account, you will be required to provide proof of your ID. If you open a player account under a fake name for bonuses, you will find pretty quickly an account closure.

This is really important because some of the best betting sites in the world have left the UK market in recent years due to a changing regulatory picture and tighter rules. The UK Gambling Commission has put the squeeze on, targeting bonuses and irresponsible gaming to make it harder for online betting sites to earn the right to operate in the market. Although it’s had a bigger impact on online casinos, the changes have affected sports betting sites too. Without a license from the UKGC, betting sites are barred from the UK market. That means not all gambling sites are new betting sites UK, but they are on this page. We’ve got your back, British acca lovers and gee-gee flutterers!

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Find the Best Betting Sites

Just like any gambling guide worth its salt, we’re obliged to tell our readers that any attempt to find the best betting sites on the market should not concentrate solely on free bets and bonus hunting. It can be really tempting to do so. Most gambling campaigns pushed by online betting sites concentrate on those sorts of deals. Still, other factors should come into your thinking too, especially if you’re looking for a platform to place regular or semi-regular bets on your favourite sports. The best online betting sites will give you a great all-round experience when you become a regular visitor, not just when they are after your custom.

Having said all that, some gamblers do hope from site to site. Casual punters who just like a set up a single football acca a week or bet on big horse racing events may care less about the factors that do qualify a platform to be classed amongst the best online betting sites. We understand all that, but we want to help all sorts of punters. One other aspect you should never compromise on is trustworthiness and integrity too – that attribute lays the foundations for all the best betting sites we support and list. You need to know that the site will keep your money safe, protect your personal details and payout as promised. We never make assumptions about new betting sites and always check them out thoroughly – and so should you.

Other factors we consider important when trying to find the best betting sites include:

  • Payment Methods like Skrill and PayPal
  • Number of markets
  • Generosity of odds – included boosted markets
  • Customer support
  • Live betting presence
  • Mobile betting experience
  • Welcome Offers

Best Betting Sites UK

The same principles apply to the best betting sites in the UK. We made the point about trustworthiness and integrity earlier, and UK punters have an advantage here in many ways. Yes, the British gambling market is heavily regulated, and the best UK betting sites have to jump through hoops to secure a license but that providers a significant barrier through the dodgier sites. A license from the UK Gambling Commission is a stamp of quality and trust that all bettors, not just UK gamblers, should have confidence in. Sure, it puts a few of the best online betting sites off too, so much so that some of them choose not to operate in the UK at all.

The best betting sites UK will have been very heavily vetted to secure their right to operate in the country.

Some of the names won’t be a surprise. Many of the best betting sites UK have become ubiquitous presences across sporting events as a whole, be it as shirt sponsors, event promoters or dominant forces across advertising hoardings within stadiums. Names like Bet365 UK and 10 Bet Sports have been about for years. LeoVegas Sports sprung from the hugely successful online casino under the same brand name and has established itself as one of the very best betting sites UK in recent years. But beneath the big names are a whole bunch of new betting sites and platforms competing for attention. We aim to find those too—that way we really can claim to list a comprehensive guide to the best UK betting sites.

You will find that most new betting sites understand the UK landscape well if they choose to operate in the country. Comprehensive presence in all of the UK’s most important markets like the Premier League and horse racing events are the easiest way for platforms to establish themselves among the best betting sites UK. A free bet or two for new players does help too of course.

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Best Football Betting Sites

The point about the Premier League is an important one – the best football betting sites let you wager on a beguiling number of different options in both outright and individual match markets. Gone are the days where you were limited to betting on the result and goalscorers. It isn’t just the premier league either. The rise of accumulators – know by pretty much everyone as accas – has helped establish bigger markets lower down the food chain. Punters avoid unpredictable mid-table clashes in the Premier League and fill their acca with bets on ‘clearer cut’ matches in the Championship, League One and League Two. That’s just one of the reasons why the best football betting sites concentrate on the entire UK football pyramid.

For us, the best football betting sites allow you to be creative too. Sure, most of us are perfectly happy with simple, small punts on a single game. But the rise of live football betting has helped establish even more ways to enjoy a flutter. Odds change to reflect the position of a game. One team’s scores and the whole picture changes, creating exciting new ways for bettors to enjoy the best football betting sites. Live betting does have its dangers though. The best football betting sites should also honour their commitments to responsible gaming and spotting problem gamblers. Live betting should never impede anyone’s enjoyment of a football match.

We’ve already mentioned the likes of LeoVegas Sport and 10Bet, and they both offer great football betting markets, but you have loads of other options like personal favourites LV Bet and Netbet too. Check out our dedicated guide to the best football betting sites for more!

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Best Horse Racing Betting Sites

Go back 30 years and ask people to draw a caricature of a sports betting punter and the chances are a lot of them will plump for a middle-aged man in a tweed flat cap waving a piece of paper in the air at Aintree or another race course. The predilection for betting ‘on the horses’ is well established and pre-dates online gambling the, but best horse racing betting sites have found a way of appealing to new markets. Betting on the ‘gee-gees’ as it’s know in the UK is no longer the preserve of smoky betting shops, it’s a mass-market and has found a footing with younger gamblers. Horse racing betting is a common feature of most major sportsbooks.

The best horse racing sites tend to be those that cover the widest range of events. The sport is far more niche than football and while the biggest events like the Grand National and the Derby attract casual gamblers who might only bet a couple of times a year, there are regular events going on up and down the country every week. It’s those events that the best horse racing betting sites need to feature if they want to keep pulling in the punters. The biggest horse racing books do just that in the UK and beyond. This is now a significant online betting pursuit, and you can find more of the best horse racing betting sites on our dedicated page.

Best Cricket Betting Sites

Nothing screams’ sporting summer’ more loudly than a great test match series played under blue skies (or grey cloud as is so often the case in the UK). But it’s easy to forget just how much the sport has evolved over the last couple of decades, and how that’s helped sportsbook develop the best cricket betting sites. Cricket markets are now open all year round, and there’s greater interest outside of International cricket thanks to tournaments that leverage shorter forms of the game like the IPL and the Big Bash.

The year-round markets mean the best cricket betting sites can offer a multitude of options to keen cricket bettors who would previously have adapted to the limitations of a short season. Cricket is also a hugely intricate sport so any individual match can provide loads of different betting options. The best cricket betting sites need to acknowledge all those nuances, operate all year round in all markets and build their odds carefully. Given a test match lasts more than five days, live betting is a different beast when cricket is involved too. See our separate page if you want to find more the best cricket betting sites we’ve found.

Best Tennis Betting Sites

The main tennis tours run for 10 months of the year, which means the best tennis betting sites can offer new customers loads of opportunities to place wagers on the sport. Again, interest peaks around Grand Slams but if you follow tennis keenly right down to the Challenger and Futures tours, you can pretty much always find tournaments to gamble on. The very best tennis betting sites provide access to wide markets covering the events. They will also acknowledge ranking above surface when setting their odds to give bettors the chance to take advantage of, for example, the vulnerability of high ranking clay-court specialists on other surfaces.

Away from outright markets, tennis is also a two-horse race of course and gamblers like those odds. For all these reasons, the best tennis betting sites are able to attract lots of customers to their sportsbooks by offering access to a wide range of events with thoughtful odds. The sport may not attract the level of partisanship that sport and cricket do, but it remains a popular sector within the industry. We think the best tennis betting sites are worthy of their page on 777 Casino, which is why we’ve given them one.

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Best Golf Betting Sites

Like tennis, golf is another sport that benefits from a calendar that runs pretty much all year round. Since the era of Tiger Woods dominance ended, golf is a far more unpredictable sport with dozens of players in the running for any major event. As such you should be able to find good odds on most eventualities at the very best golf betting sites. At the time of writing, the last 8 golfing majors in the men’s game have each featured a different winner. That level of volatility can work both for and against you. If you do manage to back the right man, you’re more likely to do so at decent odds than you are in different sports – and bag a decent win a result. On the flipside, it’s hard to predict a winner. We are pretty sure the online bookmakers don’t mind a situation where the favourite often loses too much.

As with other sports, beyond free bet sign up bonuses and the integrity of a site, you will want to check out the number of events and markets a platform covers before deciding whether it ranks as one of the best golf betting sites. Or, if you want to save yourself a bit of time, you can always hop over to the page we’ve devoted the golf betting sites entirely and have a browse. We can strongly recommend the latter, it’ll save you some time.

UK Betting Sites List

Well, I’ve mentioned a few of them already, but it’s probably time that we took a closer look at the best gambling platforms out there. Our full UK Betting Sites list will give you access to loads of different options but we’ve picked out a few of our favourites below that too.

As you can imagine, when there is such a significant interest in online betting. We are sharing five sites we believe might be on top of their game:

Bet365 UK

Bet 365 is the biggest sports betting is one of the biggest bookies names in the British market and is well-established as a leading brand. The brand has a very deep footprint across sport, having been the main sponsor of former EPL team Stoke City since 2012, and splashed their logo across the shirt of several other clubs around Europe too. They’ve hosted an online sportsbooks since 2000, making them a true veteran of the industry, and have scooped the SBC’s Online Bookmaker of the Year honour four times. A great all-rounder, but predictably recognised as one of the best football betting sites, Bet365 UK remains an staple sportsbook two decades from its inception.

888Sport

We’re big fans of the 888 group of online casinos and sports betting platforms here at 777 Casino (we have to be really, we share a name with one of their biggest brands). 888Sport provides a dizzying array of options to any keen gambler, supplementing the usual football, tennis and cricket betting options with less heralded sports like pool, volleyball and even trotting. They’ve got a great presence in eSports as well and their site is as well-designed as any, making live and mobile betting particularly easy. 888Sport is one of the best sports betting sites you’ll find.

LeoVegas Sport

Talking of sportsbooks which originated in successful Scandinavian online casinos, let’s move on to LeoVegas Sports. It’s only a few years since they launched their sportsbook and doesn’t offer quite the choice of sports that more established sites do. You still get access to a significant number of markets though including a brilliant presence across American sports like basketball and American Football. The online casino was one of (if not the) first mobile-first gambling platforms and the sportsbook benefits from a great mobile product too. We expect LeoVegas Sport to continue to develop at pace, and they are another brand that see value in shirt sponsorship having formed a partnership with Norwich City FC in 2019.

Mansion Casino

The Mansion Casino and Mansion Bet logos, on the other hand, have adorned the shirts of Man City, Tottenham, Crystal Palace and Bournemouth. It’s little surprise to find that they are a major player among football betting sites. Now distinct from Mansion Casino, the sportsbook is MansionBet. It benefits from a fantastic user experience and a wonderfully intuitive design. Punters can use the ‘highlights’ tab on their site to navigate to the most popular events listed, and it’s supper easy to build a football acca too. It’s hard to fault Mansion Bet all in all.

10Bet Sports

Despite being an industry veteran, it sometimes feels like 10Bet is overlooked in comparison to some of its peers. It’s another significant sportsbook though, and uses a very similar template to Mansion Bet to guide players around the platform easily. Football betting dominates in many ways but again, 10Bet Sports caters well for American sports, particularly basketball. Its eSports book is growing too, perhaps a growing acknowledgement of the growing popularity of that market.

Best Sports Betting App

So who has the best sports betting app? As mobile usage has kept on increasing around the world, online sports betting has seen a substantial rise in activities as well. Many of the more prominent sports betting sites took the opportunity to get a presence on their users’ mobiles. As such, many of them created mobile apps, pushing a lot of their site activities through their apps. If a person is active on their site, there is a big chance that he will do certain betting.

Although we can discuss a lot about the betting apps, we selected three to give you a hint in the world of the sport betting apps:

  • Guts Sportsbook – If you liked what you read about the online site, you could expect the very same thing in here. It is one high-quality and reliable platform that is user-friendly, easy to navigate around and gives quite an excellent betting experience. The only difference from some other sites is that there is no downloadable option for their app. If you are a fan of their work, you will have to load it directly in your mobile browser, after which you would already know what to do;
  • Betway – with over a million people having this app on their phones, this app is available both on the App Store and the Google Play Store. There are thousands of sports markets open, plus hundreds of casino games. In case you are a new customer, you can enjoy additional Welcome Bonus on the go;
  • Mr Green – being voted for the most innovative app in 2016, Mr Green is highly acknowledged among both betting and casino players. The app is based on impressive performance, great design, as well as 24/7 customer support. With a quite attractive welcome bonus, you are up for one great time.

Betting Sites with Bonuses

Yes, free bets shouldn’t be your own consideration when you’re sniffing out the latest new sports betting sites but betting sites with bonuses offer freebies for a reason – they work! Very few gamblers can honestly declare that they’ve never searched google for ‘free sports bets’ or ‘free £10 bets’. Everyone likes a bit of something for nothing!

Welcome Bonuses are a integral part of the industry and the primary tools new betting sites can use to attract new customers in the face of such fierce competition. All this means that all betting sites are ‘betting sites with bonuses’. There are very few that won’t provide anything at all to new players. While online casinos can offer a versatile range of goodies including free spins on casino games, sports betting sites tend to offer free bets or additional bonus money with your first deposit. You can find many of the best betting sites with bonuses on this page.

  • Free bets – this is one of the most common developments. Various sites offer different free bets, ranging from £10 to £100 in some cases. But this is not free money, but instead a “risk-free” bet bonus. So, what this means is that this free offer gives you a chance for the site to reimburse you in case you lose on your first betting. In case you win, nothing happens, you collect your winnings and move on;
  • Free sports bet no deposit – the holy grail. What could be better than a wager with no deposit? Check our online casino bonuses section for the latest no deposit free bet sports bonuses.
  • Cash bonus – compared to the free bets option, this one is a rare one. This is because both the staked amount and winnings from all wagers are returned;
  • Reduced juice bonus – is a higher payout on all bets and requires no wagering.
  • Deposit bonus – this goes for the bonuses given to players once they sign up and make the first deposit with open bets. One of the best deposit bonuses is the 888sport bet 10 get 30;
  • Reload bonus – similar to the deposit bonus, with the difference where they are offered once the first-time deposit is in, you already received a bonus, and you have cleared it (or brought your account to zero).

Having all this in mind, it might look quite easy to start with online betting. And it is, but do remember to select a trustworthy site, to read their policies, especially around first-time bonuses and promotions, and to play thoughtfully.