I was going to start this review by saying that Bet365 is one company name that every online gambler will know. Let me scrub that, though. Bet365 is actually one company that virtually everyone in the world will know, gambler or not. They have established a ubiquitous presence across sports events and the entertainment industry thanks to strong branding and a carefully forged reputation for quality and trustworthiness. They cut their teeth in the sports betting industry before moving into poker. Indeed, they only introduced an online casino in 2001. I say ‘only’ but of a 15 year plus shelf life makes them a veteran of the industry in comparison to younger casinos. They stole a march on some of their rivals then – and surely such a renowned brand delivers the sort of gaming experience you would define for yourself? Well, that isn’t always the case with the established names, especially those closely associated with sports betting. Complacency can rule in these circumstances, but does Bet365 fall into that trap?
It’d be a bit weird if Bet365 was tricky or frustrating to navigate. Having honed their experience over decades, you’d expect the team to know what they’re doing. So it proves, from registration to withdrawal, everything works as you’d expect. Whatever grumbles we have are only minor. The registration process no longer includes a verification step, at least not in the UK. Simply fill in the sign up for, and you’re good to go. You will sense the company’s commitment to responsible gaming from the start. You’re asked to pick a ‘reality check’ time against your account, which will give you a gentle nudge after you’ve been playing for a designated number of minutes or hours. You’ll also receive a ‘Responsible Gaming’ email. Their commitment to your well being is admirable but never feels intrusive.
Let’s be clear here too, this site is incredibly easy to use. The bet365 login is a piece of cake. Just like the design, it proves the value of well-designed simplicity. Want to deposit? Click the cashier and it will take a couple of minutes to do so. Looking for the terms and conditions relating to a particular bonus offer? Just click the promotions page and select the offer in question, the terms are right there in front of you and written in layman’s terms. Ready to withdraw your cash? Your request will be processed quickly and efficiently. Customer service is available 24/7 if you hit any snags too. We do find the fact that you need to click on ‘Games’ rather than ‘Casino’ to see the full selection of titles a bit unnecessary. The list in there is a bit busier and although there is a filtering system, it could be a little more sophisticated. If anything, I’d say this about the Bet365 Casino. It’s unspectacular but in a good way. There’s nothing here that screams ‘wow’, but nothing that shouts ‘oh no’ either. It’s smartly designed.
Most of you will be familiar with Bet365’s logo, which usually sits atop a green background. That’s unless it’s adorning the front of a football shirt, something it’s done frequently over the last decade. Indeed, the Chairman of Bet365 is also the Chairman of Stoke City football club, who they sponsored for three consecutive seasons. Anyway, that’s got nothing to do with the look of the casino. The point I started to make was that the casino is green, black and grey, and looks great for it. There’s not really standout feature amongst the visuals elsewhere, everything is just neat and tidy without being spectacular. You wouldn’t expect a dud, and you don’t get one.
The games are arranged in a familiar grid, separated into subsections. There’s a minimal design here – icons stacked on top of each other – but if you scroll down far enough, you’ll also find a straightforward list of the games in alphabetical order. A little tip though, you need to click the ‘Games’ tab, rather than the ‘Casino’ tab to see the full collection. When you load up a game, it appears in a simple window inside your browser, again showing Bet365’s preference for a functional design above flashy gimmicks. Although we love some of the cartoon styled sites and more complex adventure casinos, Bet365 reminds us that a simple design done well makes for an excellent online casino experience too. One in which the visuals quietly support the user experience, rather than taking centre stage.
When you first land at the Bet365 online casino, you could be forgiven for thinking that it stocks a relatively small selection of games. That’s why – for the third consecutive section of this review – I’d like to remind you to click on the Games section. This opens up a ginormous selection of slots, poker games, keno, card games, tables games and a decent sized live casino. You won’t be short on variety or choice. There are actually too many different providers to list, which is always a good sign! NetEnt, MicroGaming, Thunderkick, Play N’ Go, Quickspin and Leander Games will get you started. As this is a UK casino, you get a massive suite of games from British studio Playtech too. Bet365 should also be commended for including so many games from smaller, boutique providers, in spite of their size and renown.
Indeed, it’s the breadth and quality of the games selection that rams home the feeling that Bet365 are serious about their casino product. Some of these multi-faceted sites can feel like sports betting platforms with a casino bolted on. There’s no way you can level that accusation at Bet365 though. Not with all these games to play. Quite simply, this is one of the most impressive games catalogues in the industry. There’s plenty for everyone, including jackpot hunters. They will find a complete set of global jackpots from the three big boys – MicroGaming, Playtech and NetEnt. Another little tip though – the latter’s jackpots are found in the ‘Vegas’ section of the site. I’m sure there are commercial and organisation reasons why the games from different providers are separated into different sections of the site, with different names. It ain’t half confusing at first though!
This won’t take too long, because it’s nice and simple. Bet365 are a confident brand, they’ve earned that right over the years. You don’t get a no deposit bonus or free spins. But dip straight in with your first deposit and you’ll receive a 100% cash match bonus up to £100 in return. Deposit £20 and you get £20 in bonus cash back. Make your first deposit £100 and you get the full £100 bonus in return. Nice and clean, to appeal to all players.
You need to use the bonus code BONUS100 to collect it, and they handily pre-populate the relevant field with the code before you make your first deposit. This means you can opt out if you don’t want it too. Bet365 attaches just x20 wagering requirements to the welcome bonus, which is far lower than most (x35 is a typically average) and most slot games count towards those requirements in full. You need to deposit just £10 to qualify for the 100% cash bonus as well, again that’s a fairly low minimum deposit amount.
Why Become a Regular Player at Bet365?
I know a few players who are long-term members of Bet365. They point to a number of advantages, although one stands out. You see, all of them enjoying all types of gambling. They value Bet365 so highly because incorporates such an extensive sports book and ‘in-play- betting function alongside a massive online casino and poker options. It’s a great all-rounder. But you know what? The casino alone ain’t bad either, so don’t even begin to discount it if you’re a sports hater. This is a brand you can trust of course. Your security is assured and customer support is on hand to help you enjoy your experience around the clock. They don’t offer as many regular or ad hoc bonuses as some casinos, but they host some fantastic tournaments and gladly reward the loyalty of returning players with extras and tailored offers. Bet365 is a player’s casino that effortlessly earns the loyalty of its legions of regular users.
Bet365 Mobile Casino
I do get the slight impression that the Bet365 Mobile Casino lives slightly in the shadows of its associated sports betting offering. They’re both hosted via the same site, and feature the same green and grey colour scheme that you associate with the brand. However, the sports betting site features a more intuitive layout and an increased number of design touches. Here, perhaps more than on the desktop site, you do get the impression that Bet365 was a sports betting site first and foremost.
Now, don’t get me wrong here. The mobile casino isn’t bad at all. It boasts an excellent games collection, plenty of functionality and a powerful engine, which ensures that everything loads quickly and with the minimum of fuss. We’ve struggled to find too many practical deficiencies, it just lacks some of the characters of the very best mobile sites. It’s businesslike, rather than spectacular. But it works well on Android and Apple devices.
Bet365 Casino Review
Bet365 Casino is one of the biggest names in online gaming, and arguably the biggest of all in the UK. Its branding is simple and clean, and its online casino follows suit. There have been attempts to draw it out of the shadows of the companies huge sports book in recent years, and the games collection has grown as a result. It now offers a solid. reliable casino experience that sits at the heart of a multi-faceted overall gambling package. The simple 100% bonus up to £100 is a sign of the company’s confidence and gives you the chance to try out the casino with double the funds. It’s always worth having one of the big guns amongst your bookmarks, and it doesn’t get much bigger than Bet365 Casino.